To prepare the photo for the logo, I needed to edit. The client asked for the air conditioning units, historical markers, planter and flag by the front door be deleted. They also asked that the new signage they had at the center be added. Below is the photo after editing:
The client wanted a formal logo using the colors black and gold like the building signage they recently added. For text, they wanted to incorporate both the Heritage Center and the Historical Center, and add Lebanon, KY. Here's the final logo:
The client approved quickly and with just a few edits, they began branding their organization with their new logo. By using the same image on all marketing material leaving your office, the image and the business will become synonymous in the public's (your client) eye. The same goes for typeface. Using the same typeface on letters, invitations, postcards, etc. in conjunction with the logo, will reinforce your brand, essentially, the way the public perceives your business.
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